Social Media

Facebook now has 1M active advertisers

by John Koetsier on June 18, 2013

MobileBeat 2013
July 9-10, 2013
San Francisco, CA

Tickets On Sale Now

local businessFacebook announced today that the company now has one million active advertisers — companies or organizations that have advertised on the social network at least once in the last 28 days.

The company attributed that feat to small businesses, saying that this milestone is due in large part “to the small businesses growing their businesses online and in their local communities via Facebook.”

Apparently, small business does get social.

Facebook’s director of small business, Dan Levy, thanked those businesses:

I know business owners like these invest their hard earned money and time into running their companies. So today, on behalf of everyone at Facebook, I want to say thank you to them and to the over one million businesses like them who are active advertisers. You have chosen Facebook as a partner to grow your business. We appreciate the chance to work with you, and we celebrate your success.

Two months ago Facebook announced that there were two billion connections between local businesses and people in the site’s social graph, and in an average week local business pages get more than 645 million views and 13 million comments. The company did not release new data on those points, but the up-to-date numbers are doubtless higher today.

With Facebook building ever-stronger connections between local businesses and their customers online — and an ever-growing wallet share of local advertising budgets — local search and recommendation engines such as Yelp and OpenTable and the tradition iYPs are potentially getting cut out of their traditional stomping grounds.

Facebook’s local ambitions are also challenging Google Local and Google Places, both of which collect data on local businesses and drive local advertising on Google, Google, Maps, and more for the search and advertising giant.

photo credit: Andrea Costa Creative via photopin cc

Filed under: Business, Entrepreneur, Media, Social

    



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A Closer Look at Microsoft’s FISA Disclosure Numbers

by Arik Hesseldahl on June 15, 2013

edwin_armstrong_math-featureLate last night software giant Microsoft joined Facebook in disclosing the total number of requests for information it received from government agencies in the US.

The numbers, shared in a company blog post, covering the final six months of 2012, are slightly higher than Facebook’s.

As with Facebook’s disclosure on Friday night, Microsoft’s new figures include the number of requests made by law enforcement and national security agencies under the auspices of the Foreign Intelligence Surveillance Act. The disclosures were worked out as the result of a deal between the companies and government agencies because under current US law, such disclosures are illegal.

Microsoft said it received between 6,000 and 7,000 requests for information from local, state and federal law enforcement agencies in the United States. The affected number of accounts was between 31,000 and 32,000.

Before adding six months’ worth of FISA requests to the overall statistical bucket, Microsoft had previously disclosed in its 2012 Law Enforcement Requests Report that it had received 11,073 requests for infomation affecting 24,565 accounts from government entities in the US during all 12 months of 2012.

These requests covered the following services: Hotmail ad Outlook.com, SkyDrive, Xbox LIVE, Microsoft Account, Messenger and Office 365. Skype was reported separately in part because before Microsoft bought it in 2011, it was tracking this data differently.

Assuming a consistent run rate, the difference between FISA-inclusive and the non-FISA numbers would suggest a difference of no more than about 3,000 overall requests per year.

But when taking into account the average number of accounts affected per request, the picture changes. In its FISA-inclusive figures for the second half of the year, Microsoft averaged between four and five accounts affected per request. That’s about double the average of 2.2 accounts per request in the earlier data that didn’t include FISA requests. (Facebook, in its FISA-inclusive disclosure, averaged about 2 accounts per request.)

What this suggests is that requests made to Microsoft by government agencies made under FISA tend to cover multiple accounts more often than in non-FISA cases. Why the higher average? It’s unclear.

But here’s another bit of data that may tell part of the story. Remember that Microsoft’s non-FISA disclosures counted Skype, Microsoft’s audio and video calling service, separately. The 2012 report shows that US agencies made 1,154 requests affecting 4,814 for an average of 3.62 accounts per request. This is just a guess from the math, but it may explain — at least in part — why the FISA-inclusive average of affected accounts is higher than the non-FISA one: Maybe it contained more Skype requests.

Also, this may be precisely the kind of analysis that makes the government so ticklish about releasing any of these numbers in the first place.

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