memory

Evernote continues global crusade, offers 60M Germans Premium services for free

by Rebecca Grant on March 25, 2013

germanyEvernote is donning lederhosen, taking a swig of hefeweizen, biting into a bratwurst. Silly stereotypes aside, Evernote is forging strong ties with Germany.

Today, the digital notebook service announced a partnership with Deutsche Telekom which means nearly 60 million of the telecom giant’s customers will be eligible to receive one year of Evernote Premium. With over 45 million users, worldwide reach, and over $250 million in venture capital, Evernote is well on its way towards world domination, of online note taking that is.

Through this offer, subscribers can request an upgrade for Evernote Premium through their Deutsche Telekom account or by launching the latest version on their Android smartphones. The deal is the latest in a string of international telecom carrier partners- Evernote has also struck deals with NTT Docomo in Japan, Orange France, KT in Korea, Taiwan Mobile, and Docomo Pacific.

These types of agreements serve to cement and expand Evernote’s global footprint by distributing it to millions (upon millions) of potential global consumers. Once they are given a taste of Evernote Premium, the hope is they will continue to pay for it after their free trial is up. Evernote Premium costs $5 a month or $45 a year. In exchange for the fee, users have access to larger upload capacity, top priority customer support, offline notebooks, PDF and document search, collaboration tools, note history, larger files and bigger notes, and hidden promotions.

Evernote’s tagline is “remember everything” and it is a useful tool for keeping track of life’s (and thee web’s) little details. The service can be used for anything from recipe documentation to meeting minutes, and CEO Phil Libin told VentureBeat in an exclusive interview that his goal is to actually boost cognitive abilities by turning Evernote into an “external brain.”

The company recently began focusing more on its business platform. Evernote Business has all the features of the consumer-facing products with additional business-only tools like an administrative console to invite, add, and manage new employees and keep all of the business notebooks organized in a shareable library. Earlier this year Evernote continued the expansion of the business product into 26 new countries in Europe, signaling a transition towards making money from businesses rather than consumers.

Evernote is the top note-taking app out there, but just last week reports came out that Google is working to release a note-taking app called Keep that would challenge Evernote’s dominance. While 45 million is a hefty user base, Google Apps has more and could steal users away from Evernote because it is already part of the Google ecosystem.

Partnering with Deutsche Telekom will help Evernote gain a hold in Germany, which is rising quickly as an international tech hub. The two companies are also co-hosting a Hackathon in Berlin in April, which will be held at Deutsche Telekoms new startup space. The event will “encourage developers and designers to imagine and create new apps” using Evernote API and Deutsche Telekom’s Developer Garden.

Photo Credit: momentcaptured1/Flickr 

Filed under: Business, Deals



This article originally appeared on VentureBeat Read More

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Apple’s iPhone 5 Is Pried Open and Its Profitable Secrets Start Bursting Out

by Arik Hesseldahl on September 21, 2012

The parts used build the base model of Apple’s iPhone 5 cost a combined $205 to acquire and assemble, according to an early teardown analysis by market research firm IHS.

The teardown analysis by the firm previously known as iSuppli is still ongoing this afternoon and not yet complete. But here’s what’s been found so far: Memory chips from Sandisk are in the phone, in a possible sign that Apple is curtailing its purchases from memory chip Samsung amid an acrimonious legal fight between them.

Another part previously supplied by Samsung in previous iPhones — the battery — appears to have been supplied by Sony. In both cases it’s likely that Apple is buying both memory and batteries from more than one supplier. This means that Samsung memory chips and batteries may still be found inside some iPhones and not others.

The iPhone 5 also contains a wireless processor from Qualcomm, touchscreen controller chips from Texas Instruments and Broadcom. STMicroelectronics maintained is role in supplying the gyroscope chip.

The parts used inside the iPhone 5 cost a combined $197 for the base model while the cost of assembly runs about $8 a unit. The iPhone sells for $199 to $399 with a two-year contract but without a subsidy-bearing contract sells for $649 for the base 16-gigabyte model.

The findings are more or less in line with with a preliminary cost estimate of $199 on the base 16-gigabyte model that IHS issued earlier this week. Known as a “virtual teardown,” it’s an educated guess at the manufacturing costs based on the iPhone 5′s documented specifications.

The cost estimates don’t take into account costs for other items, including software development, packaging, shipping or distribution.

It’s also fairly close to the cost estimate range of $188 to $207 that IHS issued last year on the iPhone 4S. Apple is selling the iPhone 5 for $199 for a 16-GB unit, $299 for 32 gigs, and $399 for 64 gigs.

In March the firm took apart the latest iPad and came up with a range of estimates for $309 for the base Wi-Fi-only model to $409 for higher end 64-gigabyte 4G-ready model.

IHS regularly conducts teardown studies of wireless phones and other consumer electronics devices in order to find out who a company’s suppliers are. Like most manufacturers, Apple prevents its suppliers from identifying themselves publicly much as they’d love to, so teardowns serve as confirmation of a relationship between a manufacturer and a supplier that is usually the subject of rumor and speculation.

The firm also estimates the combined cost of components — analysts check on the list prices of each part — to compile what is known in industry lingo as a bill-of-materials estimate or BOM that gives a fair idea how much a manufacturer, in this case Apple, makes in gross margin on each device sold. Apple doesn’t disclose its gross margin on a per-product basis but when it reported its quarterly results on July 24, it said its overall gross margin was 42.8 percent.

In this case the firm acquired five iPhones and disassembled them all. One thing the firm’s analysts were looking for was any variance in the identity of the memory supplier. Historically Samsung, the world’s largest supplier of flash memory chips, has been a significant supplier — one of many — to Apple across its mobile product lines.

The Apple-Samsung relationship has been complicated by the epic series of smart phone patent lawsuits between them. Apple won a key round in the US last month, winning a $1 billion judgment against Samsung in a federal court in San Jose, Calif.

Samsung still manufactures the A6 processor for Apple, continuing a relationship that dates back several years. Apple designs the chip. Early iPhone models contained processors designed and built by Samsung.

IHS has also recently taken apart Nokia’s Lumia 900 and estimated its build cost at $209. Meanwhile Google’s Nexus 7 tablet cost $152 to build.

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