Entrepreneur

This sponsored post is produced by MicroVentures.

VentureBeat recently reported that funding marketplace MicroVentures raised over $16 million for tech startups. Over the past 2 years, MicroVentures has reviewed over 2,000 companies and through its rigorous review process, filtered the prospective list to less than 40, which met the criteria to raise on the platform. This represents approximately 2 percent of the companies that initiated the process. Once the SEC issues the final rules around the JOBS Act, it will pave the way for funding portals to start equity-based crowdfunding, giving more startups an opportunity to find a place to raise capital. Many of those 2,000 companies will now have another resource available to raise capital online.

What does this mean for investors?

It means that investors will likely spend more of their time searching multiple “Equity Crowdfunding” sites attempting to understand the risks associated with deals on any given platform. Early stage investing is inherently high risk/reward. However, risk correlates closely to transparency, which can only be achieved through professional due diligence performed by experienced individuals. Over the last year we have seen an uptick in the number of companies requesting funding as a result of the JOBS Act. Because of this, it is critical that investors are only offered opportunities that have been properly vetted and reviewed prior to listing on a given site, in order for the investor to make an intelligent and informed investment decision. This review coincidentally also adds value to the company looking for capital, as it helps them understand what information is important to investors from Day One, helping them start with shareholder value in mind.

What do online investors look for in a deal?

Here are a few of the many factors investors look for when reviewing a startup:

1) Experienced Team – Investors look for a team that has experienced both success and failure. They look for teams that have met challenges and figured out how to get over, under, around, or through.

2) Traction – For early stage companies traction doesn’t necessarily have to be revenue. It could mean a successful beta with active users and a healthy growth rate. However, proof of execution is key.

3) Angel Money – Investors would like to see investments from angels or VCs, who can add value beyond simply capital.

Receiving positive feedback in the three areas above may create initial interest from investors reviewing an opportunity on an online platform. However, in order to create a win-win for both investors and the company raising capital, investors must have access to fundamental information about the company and be able to determine whether any growth inhibiting liabilities exist. Without rigorous due diligence, this is impossible. For example, it is great to see high profile angel investors participate in a round with a company you might have interest investing in, but that information alone provides you with no detail regarding that investor’s agenda, reason for investing in the given company, personal relationship with the company, etc. It is paramount as an investor that you understand how each startup featured is being vetted and that the due diligence criteria matches aligns with your methodologies for making risk-based decisions.

At MicroVentures, we proactively perform two levels of due diligence before our investors review an opportunity to ensure that we are offering what we believe are high quality, curated opportunities. Further, MicroVentures provides the necessary transparency and tools to investors so they can perform their own due diligence before investing. If you would like to be a part of the investor community at MicroVentures, please sign up today. It is free to join.

Sponsored posts are content that has been produced by a company, which is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. The content of news stories produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact sales@venturebeat.com.

Filed under: Business, Deals, Entrepreneur

This article originally appeared on VentureBeat Read More

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This is a guest post by Aaron Perlut

In spite of being home to some of America’s most successful companies, as varied as Anheuser-Busch, Enterprise Rent-A-Car, Purina and Energizer, St. Louis has never been perceived as a bastion of progressivism.

The question as to “why” has no easy answer. Maybe it’s the old-line manufacturing heritage, a culture of Midwestern conservatism, or perhaps even the vast amount of trust fund dollars controlled by families who seemingly invested more into charitable causes (how dare they?) rather than into new technologies.

Regardless, for many years the perception from outside of St. Louis was of a nice, conservative Midwest town, possibly waiting for a rebirth of the industrial revolution. But over the past two-plus years the region’s business and entrepreneurial ecosystem has begun to drastically evolve and flourish.

On several fronts, St. Louis is very much becoming a tech town.

“St. Louis is seeing an incredible amount of early-stage tech activity right now, which is leading to a strong funnel of great deals,” said Gabe Lozano, CEO of LockerDome, whose company recently closed a $6 million Series A financing round. “I’m fairly certain we’ll be globally recognized as a top 10 city in technology within 10 years.”

There’s the unexpected, such as the big data pioneers Appistry, which has pulled in nearly $40 million from private investors; digital media-based upstarts ranging from Lozano’s LockerDome to CrowdSource.com, which recently closed on a $12.5 million Series A from Highland Capital Partners; to later-stage tech companies like Answers.com, which is valued in the nine-figure range. And then the not so unexpected, like the biosciences and ag-tech principally headquartered on the CORTEX and BRDG Park incubator campuses.

“The collective energy and momentum surrounding innovation and entrepreneurship in St. Louis right now is pretty palatable,” said Chad Stiening, who’s early-stage life sciences company Kypha has raised more than $3 million in private capital since moving to St. Louis is 2011.

“We’re seeing the human, intellectual, physical and financial capital all reaching critical mass and it’s creating an ecosystem that’s essential to be competitive in the marketplace,” he added.

Indeed, the number of St. Louis-based technology jobs posted on Dice.com jumped 25 percent over the past year, with average salaries rising 13 percent — besting the likes of Austin, Charlotte and Phoenix. And that was before Boeing announced it is moving 600 tech jobs to St. Louis over the next three years.

In addition, there are now more Ph.D. plant scientists in greater St. Louis than anywhere else in the world, according the Danforth Plant Science Center.

While much of the activity has flowed from the robust talent pools coming from Monsanto, the Danforth Center, Washington University Medical Center, and others — the reality is that easy access to capital is breeding a deeper degree of innovation.

“Entrepreneurs follow opportunity,” said St. Louis native and Square founder Jim McKelvey in explaining why so many companies with St. Louis DNA have left town previously. “We now see that trend reversing. Entrepreneurs are moving here, and well they should. I know two successful firms that would be dead now if they hadn’t come to St. Louis.”

Venture capital and angel activity, of course, is an essential and growing component. There are organizations like Cultivation Capital, in which McKelvely is a partner, or Arch Angels, Billiken Angels and upstart iSELECT Fund; the State of Missouri is leveraging its Missouri Technology Corporation (MTC) to lure out-of-state start-ups, and there are unique incubator programs like Arch Grants and Capital Innovators.

Change is afoot, and just as there was no easy answer as to “why” the region has not in recent years been considered a progressive business environment, there’s no easy answer as to why there’s been dramatic shift in St. Louis’ “Progressivism DNA.”

It’s more than likely the culmination of many colliding factors: A new generation of leaders with a collective vision for the region, young, smart minds producing fresh ideas that are now more readily accepted, an increase local funding sources, and a reduction of silos amongst varying organizations.

Whatever the case might be, the region’s clear progress indicates better days ahead for start-ups and investors alike.

An eight-year resident of St. Louis, Aaron Perlut is founding partner of digital marketing and public relations firm Elasticity, co-founder of the not-for-profit regional marketing initiative Rally Saint Louis, and is a pioneer in the free facial hair movement (no, seriously).