Published on: 23rd May 2012
ｭUK based Wi-Fi hotspot provider, The Cloud says that it has signed a deal to provide Wi-Fi coverage in some 2,400 venues owned by Greene King, one of the biggest pub retailers in the UK.
A huge increase in demand from customers recently has convinced the pub chain to extend The Cloud’s WiFi service from the 300 pubs installed since the start of the year to all 1,000 of its managed premises. In addition Greene King will also offer The Cloud’s Wi-Fi to its 1,400 leased and tenanted premises as part of the same agreement.
Wi-Fi will be completely free to customers in all Greene King pubs, restaurants and hotels, with no time constraint. The service will be available in pubs, restaurants and hotels from this summer.
The Cloud’s data found that 57% of Wi-Fi users in Greene King venues are on iPhones and 22% are on other smartphones. Nationally, it is estimated that when watching live sport in a pub, 30% of smartphone users visit social media sites.
The deal with Greene King adds to the 5,000 pubs already on The Cloud’s WiFi network, making it by far the biggest provider of WiFi to Britain’s pubs. Other pub retailers who already offer Wi-Fi from The Cloud include JD Wetherspoon, Spirit Pub Company and Stonegate Pub Company.
The Cloud currently has over 10,000 hotspots around the UK.